Bulleit
Limitless Lounge
Los Angeles
Optical Animal partnered with Bulleit Bourbon to create the Bulleit Limitless Lounge - an immersive video art experience and bar that takes guests on an inspiring journey through a series of sprawling 360° animated worlds.
The looping 25-minute narrative was scripted, designed, animated and installed by Optical Animal, venturing out on a vivid, abstract exploration into the creative process. To provide a broad range of insight and inspiration, OA brought on collaborating artists
Mike Perry,
boogieREZ,
Kyle Gordon, and
Gleix, among others. A six-channel immersive audioscape helped to drive the narrative, crafted by sound designers
Philip Kim,
Drew Joy,
Gosteffects, and Optical Animal.
As a complement to the ultra-high resolution immersive projections of the main space, OA also created a supporting installation featuring a series of vintage 16mm projectors and physical film loops, rounding out the experience with a throwback to the analog world where it all began.
Photos and gifs by Optical Animal, Chino Jones, & Dylan Ostrow
